BMCC
As a Bruges-based agency, we had the honor to help shape a new architectural icon of our city. Bruges Meeting and Convention Center is the new exhibition, meeting and convention center in the heart of the city. BMCC is a place for those who want to present, network or get together, but above all a place to meet each other and exchange ideas. That explains the simple baseline:
meet you in Bruges.
architecture reflected
The chosen tone of voice exceeds that of an average conference location. The entire BMCC branding reflects the architecture of the new convention center. The M of BMCC stands on a podium and the colored shapes refer to the contours of the state-of-the-art building. We create the same effect with the design of the website, a nice contrast between images, clean typography and use of colorful patterns.
ads that stand out
We advertise online with a series of banners, each highlighting a different architectural form of the building. Clicking on them will take you to the BMCC website. There, interested parties can easily find everything they want to know about the conference venue.
